The trucking business can be very profitable, but it is incredibly competitive. Many truckers try to get into the business every year and end up failing. This usually happens to people who are great truckers but are not good business owners. Knowing how to run and grow your trucking business takes more than knowing how to drive a truck or choose a route. These seven steps are exactly what you need to help you make the transition to becoming a successful business owner. Instead Of just a driver Bookmark this article as you will come back to it often....
Social media is not just a fad, and trucking and logistics companies can use it to their advantage. That’s what Francisco Martinez, VP of Social at Zen Media, discussed in an engaging breakout session at Omnitracs’ recent user conference. Martinez, who has a background in logistics as a Marine, covered both the “why” and the “how” of social media for the trucking and logistics industry. Here are some key takeaways from his talk.
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